WRITER has launched the AI CMO Council to advance agentic marketing across enterprise organizations. This council is dedicated towards advancing the process of transformation through AI in marketing operations. WRITER, which is an enterprise agentic platform trusted by several Fortune 500 corporations, has launched this peer learning community. The council features executives at the top management level who are spearheading AI transformation projects. Co-chairs of the AI CMO council include Diego Lomanto, Chief Marketing Officer of WRITER, Elizabeth van den Berg, and Colin Kelton.
The AI CMO Council brings together senior marketing leaders. It helps guide the next phase of AI-powered enterprise marketing. Additionally, it supports the adoption of agentic AI systems. These systems enable autonomous and intelligent marketing execution.
“The conversation around AI in marketing has been dominated by productivity and cost, but for the leaders in this group, productivity is just the floor, “said Diego Lomanto, CMO of WRITER and AI CMO Council Co-Chair. “We’re defining what it actually means to build an AI-native marketing organization, where AI makes teams more creative, campaigns more effective, and brands even more distinct. What we’re building here together the frameworks, the use cases, the transformation strategies will define how enterprises compete and drive growth in the agentic era.”
Driving Enterprise AI Marketing Innovation
WRITER developed this project to meet the growing demand in the enterprise space. The initiative combines strategy, automation, and AI-powered content operations. Moreover, it brings better cooperation between marketing executives and innovators in the field of AI technology. This program helps teams scale marketing more efficiently. The council will concentrate its efforts on enterprise use cases. Its goal is to facilitate better decision making with the help of agents based on AI. In addition, it increases marketing efficiency, speed, and personalization. Therefore, consistent branding becomes possible for enterprises. The organization seeks to spearhead the transformation into agentic marketing systems.
“Marketing leaders are being asked to move faster, do more with less, and navigate a level of change that doesn’t come with a clear roadmap, “said Colin Kelton, former CMO of Vanguard and Co-Chair of the AI CMO Council. “There’s so much noise right now about what AI can do and most of us are figuring this out in real time. Being in a room full of peers who are honest about what’s working and what isn’t is indispensable to shortening the learning curve and making sure we’re actually getting this right.”
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News Source: Businesswire.com
