Emberos just released Merchant, the first AI Visibility Optimization Layer built for commerce. This is a vital tool for brands, especially since 40% of shoppers already use AI and 80% expect to use it even more soon. Merchant gives brands SKU-level visibility and optimization inside AI shopping environments like ChatGPT, Claude, Gemini, Perplexity, and Grok. The AI Visibility Optimization Layer acts as an operating system to influence results where brands are currently invisible.
The system tracks your Product Recommendation Rate (PRR) to see how often every SKU pops up in AI answers. It breaks this down by intent, whether users are browsing, comparing, or ready to buy. Whenever Merchant spots a gap, it automatically rolls out Fix Packs to handle the optimization for you. These workflows send the recommended updates straight into your existing tools like HubSpot, Slack, and Jira. Internal validation shows an average +8% PRR improvement per SKU with a real revenue impact.
Proactive Outcomes for AI Shopping Environments
Merchant is the fourth agent in the Emberos suite, joining Scout, Pilot, and Flow. It runs on the Emberos Brand Knowledge Graph to connect data across paid, owned, and earned channels. Stagwell is an early partner, integrating Merchant into its Search+ platform via its agency, Assembly.
Justin Inman, Founder and CEO of Emberos, stated:
“Every SKU now has a second storefront that brands didn’t build, can’t see, and until now, couldn’t influence. The industry spent the last eighteen months measuring that problem. Brands don’t need another dashboard telling them they’re losing share inside ChatGPT Shopping. They need a system that fixes it and proves the dollars. That’s what Merchant is.”
Merchant is currently available for enterprise brand commitments across apparel, CPG, and entertainment. It helps brands move beyond simple measurement to change their actual outcomes in AI results.
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News Source: Businesswire.com
