TeamViewer has officially announced the appointment of Peter Ruchatz as its new Chief Marketing Officer. This major leadership change will become effective in September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven growth track record. Specifically, he delivers excellent results in Enterprise and SMB segments. He will join the Senior Leadership Team to manage the global marketing organization. Therefore, his responsibilities include brand, product marketing, demand generation, channel marketing, and pricing.
Ruchatz brings more than two decades of executive experience in international software marketing. He previously worked at major technology companies like Microsoft and Salesforce. Furthermore, he built deep familiarity with IT professionals while serving as CMO of Veeam Software. At Celonis, he worked as SVP Demand Generation to oversee global pipeline programs. He also held leadership roles at Thinkproject and Salesforce. He even spent five years in Redmond as Senior Director for Business Solutions at Microsoft.
TeamViewer CEO Oliver Steil expressed great confidence in the new executive leadership.
“Few executives match TeamViewer’s profile as squarely as Peter does. He has repeatedly delivered outstanding results across sales-led Enterprise and product-led SMB motions. Peter knows how to structure and scale marketing organizations that win on both brand and pipeline. He will play a pivotal role in translating our TeamViewer ONE platform strategy into commercial momentum.”
Global Growth and Digital Workplace Platform Innovation
“I’m joining one of Europe’s most exciting software companies. TeamViewer has a transformative opportunity to deliver industry-leading AI innovation and to expand its addressable market meaningfully. I look forward to shaping a go-to-market motion that captures this significant potential for the next phase of growth across Enterprise and SMB customers globally,” said Peter Ruchatz.
The business originally started in 2005 with software to connect to computers from anywhere. Today, more than 620,000 customers across industries rely on TeamViewer. The company provides a Digital Workplace platform that connects people with technology. Organizations use these solutions to prevent and resolve disruptions with digital endpoints. Additionally, they securely manage complex IT and industrial device landscapes. Customers also enhance their daily processes with augmented reality powered workflows.
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News Source: PRNewswire.com
