Acxiom announced that it has received the Databricks ISV MarTech Partner of the Year award at the 2026 Data + AI Summit. The recognition highlights Acxiom’s contributions to data, identity, and AI-driven marketing innovation. The award honors Acxiom for its role in empowering enterprises to activate their AI-ready customer data via the Databricks platform. Moreover, the company continues to support organizations seeking scalable data and AI solutions. Acxiom has deepened its partnership with Databricks in the past year. The two companies helped enterprises build and expand their analytics, AI applications and intelligent agents. Acxiom has also embedded its Real ID, privacy and data governance capabilities in the Databricks ecosystem. This approach allows organizations to consolidate fragmented customer data and activate trusted audiences.
Acxiom Strengthens Customer Data Activation on Databricks
As a result, clients can improve audience engagement and support AI-driven personalization efforts. They can learn faster and enhance their marketing performance. The collaboration also brought Acxiom’s identity and data solutions directly into Databricks environments. Consequently, organizations can support secure data collaboration across clean rooms and Lakehouse environments. The partnership helps marketers accelerate audience creation, campaign measurement, and optimization activities. Therefore, businesses can move from data collection to actionable outcomes more efficiently.
“As organizations look to operationalize AI, success starts with a connected data and identity foundation. This award underscores how Acxiom’s expertise in data and identity, combined with Databricks’ partnership, is helping clients accelerate their transformation from data to action,” said Sean Muzzy, president at Acxiom. “Together, we put data to work for our clients so they can deliver the best customer experience.”
The recognition reflects Acxiom’s commitment to helping organizations maximize the value of their data investments. The Databricks ISV MarTech Partner of the Year honor further highlights the company’s role in advancing modern marketing technology.
“As the race to productionize AI accelerates, customers consistently ask us how they can better manage their data in order to build AI apps and agents that make a real impact on their business,” said Stephen Orban, SVP, Product Ecosystem & Partnerships at Databricks.
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News Source: Businesswire.com
