Domo has earned recognition in the marketing data stack ecosystem after being named “One to Watch” in Snowflake’s latest industry report. This recognition is a testament to the growing influence of Domo in AI-powered analytics. Measurement platforms, in addition to real-time marketing intelligence.
Further, Domo was mentioned by Snowflake in its report on “Modern Marketing Data Stack.” The report emphasizes the capability of Domo in terms of executing marketing data in operations. The report also emphasizes the safe and real-time delivery of insights with the help of AI agents. Moreover, Domo has integration with Snowflake Cortex.
“AI only works when the data behind it is connected, trusted, and ready to use, and that’s especially true for marketing teams moving at the speed of customers,” said Mark Boothe, CMO at Domo. “This recognition reinforces what Domo and Snowflake help marketers do every day: bring data together, govern it, and turn it into AI-ready assets without adding more manual work or technical backlog. That’s how teams move faster, personalize with confidence, and optimize performance in the moments that matter.”
Shift Toward AI-Driven Marketing Ecosystems
The report shows that there is a huge shift in marketing operations. The companies are shifting from unconnected systems to an AI-based, governed data ecosystem. Hence, the trend has changed towards a trusted, connected, and scalable data foundation.
“Snowflake’s ecosystem is built around helping customers unlock more value from their data, and Domo continues to demonstrate how connected, governed data can drive meaningful business outcomes,” said Denise Persson, Chief Marketing Officer at Snowflake. “By combining Snowflake’s AI Data Cloud with Domo’s ability to connect analytics, workflows, and AI-powered experiences, organizations can put trusted data to work faster and deliver measurable impact across the business.”
The report has gathered learnings from more than 11,500 Snowflake customers and partners. It covers 13 different categories across the entire global marketing ecosystem. Hence, it showcases how the enterprises are achieving faster results through the use of AI and governed data platforms. Through this, Domo has gained more strength in marketing data stack innovation and AI transformation.
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News Source: Businesswire.com
