Treasure AI has secured a leading position in AI Customer Data Platforms in the 2026 IDC MarketScape reports. This is true for both B2C and B2B segments. This category of AI is still developing as more businesses adopt intelligent systems.
The Intelligent Customer Data Platform of the company is vital for accomplishing this success. The platform integrates customer information and allows AI agents to engage with the customers. In addition, the platform also provides personalized experiences in marketing, sales, and services.
IDC rated the vendors for their proficiency in consolidating the data and overcoming the identity issues. Moreover, the report measured the effectiveness of the platform in driving AI-enabled engagement. The vendor scored well in both consumer and enterprise markets.
“AI is forcing enterprises to rethink customer data platforms not just as systems of record, but as the orchestration layer where AI agents interpret customer context and activate coordinated decisions across marketing, sales, and service engagements,” said Tapan Patel, Research Director, Customer Data and Analytics at IDC. “Treasure AI’s combination of the Intelligent CDP and AI Agent Foundry reflects a deliberate move toward AI-native customer operations, where the same governed context can drive automation across both B2C and B2B use cases.”
AI-Powered Customer Data Solutions Drive Market Growth
As for the B2C sector, IDC appreciated the hybrid approach of deployment and real-time orchestration of the platform. It also emphasized the power of automation based on AI agents and the shared customer models. As for the B2B sector, IDC appreciated its account-based data model and predictive scoring.
The platform integrates first-party and external data into unified profiles. Therefore, AI agents can take action according to the right contextual insights. This approach supports seamless workflows across departments.
In addition to that, Treasure AI developed another platform named Treasure AI Studio, which was launched in April 2026. The platform provides users with a conversational workspace to manage AI-powered operations. Furthermore, Treasure AI launched the free version of this platform in June 2026.
“Being named a Leader in both IDC MarketScape assessments is validation of what we have always believed, that AI without trusted data is just noise,” said Rafa Flores, Chief Product and Growth Officer at Treasure AI. “Every CMO and CDO we talk to is sitting on a wealth of customer data and still guessing. We built Treasure AI to close that gap permanently with an intelligent data foundation, AI agents that act on it in real time, and a workspace that keeps the human in the loop at every step. This is not AI for the sake of AI. This is AI that secures your financial targets, earns your customers’ trust, and gets your team home on time.”
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News Source: Businesswire.com
