Klaviyo Social Marketing is reshaping how brands convert social engagement and social chat interactions into measurable customer growth. Today, Klaviyo launched Klaviyo Social Marketing as a new offering for its B2C CRM platform. The platform helps bridge the gap between scattered social engagements, social chat conversations, and overall omnichannel marketing efforts. Thus, brands can now track customer interactions, engagement signals, and customer information on a single platform.
Social media remains a source of engaging customers in all sectors. Most brands still find it hard to connect the social signals to the marketing processes. This problem is solved by using the Klaviyo Social Marketing. In turn, this helps marketers get a full view of customers and thus provide a customized experience for them.
“For years, social has been one of the richest sources of customer insight, yet it has largely existed outside the systems brands use to build customer relationships,” said Jamie Domenici, Chief Marketing Officer of Klaviyo. “The future of marketing isn’t about treating social as a separate channel. It’s about making it part of a unified, omnichannel marketing strategy. By connecting social engagement to the rest of the customer journey, we’re helping brands turn social interactions into lasting customer relationships.”
Turning Social Engagement into Personalized Customer Experiences
The platform enables marketers to convert followers into subscribers using automated replies. Besides, it gathers consent and zero-party data through email, SMS, and WhatsApp channels. Moreover, it records engagement signals and uses them to enhance customers’ profiles. Finally, marketers may run tailored campaigns and automate outreach based on that information. The tool also allows for collecting UGC and owned content and using AI to detect top-performing pieces.
They are already achieving impressive results. Australian swimwear company, Kulani Kinis, uses Klaviyo Social Marketing for unification of social and ecommerce analytics. Consequently, Kulani Kinis has been able to increase the number of members in their ambassadors’ group to 130,000 people within one year, generating more than 4,800 posts.
“For a long time, organic social was on an island while the rest of our marketing stack worked together. Klaviyo Social Marketing changed that by helping us connect social and ecommerce data, giving us a more complete view of our customers and making it easier to deliver more relevant experiences across channels. As we’ve scaled our brand ambassador program, that visibility has helped us better understand what content resonates and where our community is most engaged,” said Jemma Sears, Marketing Manager at Kulani Kinis.
In general, Klaviyo Social Marketing helps Klaviyo realize its vision of becoming an independent B2C CRM system. Bringing together data, analysis, services, and artificial intelligence in one single platform. In this way, companies can grow faster and develop better customer relations.
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News Source: Businesswire.com
