The Trade Desk has appointed Ron Lamprecht as Chief Business Development Officer & Senior Vice President to strengthen its advertising technology leadership. The company confirmed the move as part of its growth strategy. Lamprecht will lead global partnerships and develop new commercial opportunities. He will report to Chief Operating Officer Vivek Kundra. He will also operate from New York City.
Lamprecht boasts over 25 years of expertise in the areas of technology and media. He has been an excellent performer when it comes to growth through strategic partnerships. In his recent venture, Lamprecht spent seven years at Amazon. In this position, he was the Director of Corporate Business Development.
“Ron has a proven track record of building strategic partnerships and identifying new opportunities that create long-term value,” said Vivek Kundra, Chief Operating Officer at The Trade Desk. “As advertisers and media owners navigate a rapidly evolving landscape, we’re investing in the relationships and capabilities that will help our clients grow. Ron’s deep experience across technology, media, and enterprise business development makes him the ideal leader to help accelerate our next phase of growth.”
Ron Lamprecht Brings Extensive Technology and Media Experience
Prior to Amazon, Lamprecht worked at NBCUniversal for 18 years. During this time, he held different leadership positions. Notably, he was the Executive Vice President of Digital Enterprises. Consequently, he has experience not only in the world of media but also in the advertising technology industry. The new position underscores the strategy of The Trade Desk to expand in the future. At the same time, it is important for the company to become stronger in the advertising technology field.
“The advertising industry is entering an exciting new era, and The Trade Desk is uniquely positioned to help shape its future,” said Lamprecht. “I’ve long admired the company’s commitment to innovation, customer success and the open internet. I’m excited to join this exceptional team and work alongside our partners to deepen strategic relationships, unlock new opportunities for growth and help drive the next chapter of the company’s success.”
Lamprecht will join the firm on July 27 in his official capacity. It is notable that these latest appointments follow a string of others made recently by the company. For example, Nate Olmstead was named CFO. Furthermore, Sarah Gavin was appointed CMO. Also, Kristi Argyilan became the new Chief Commercial Officer. Consequently, The Trade Desk is continuing to form an impressive management team.
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News Source: Businesswire.com
