StackAdapt has introduced economic impact measurement, a new in-platform solution designed to help marketers prove real-world ROI. The company aims to transform how advertisers measure campaign success. Notably, this feature allows users to track business outcomes while campaigns are still running.
The solution is integrated right into the StackAdapt system. Thanks to this, the advertisers do not have to use old-fashioned reporting systems anymore. It is no longer necessary to analyze their work after its completion. Real-time analysis makes the process much more efficient.
In addition, the system correlates media exposure with the expenditure made by consumers. Through the use of the transaction database provided by Affinity Solutions, the system is able to give insightful results. The Affinity Solutions transaction database comprises billions of transactions and trillions in consumer spending.
“Marketers have long known their campaigns drive real economic value, but proving that impact has often required waiting until a campaign ends,” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “With the Economic Impact Report, we’re bringing transaction-backed measurement directly into the platform so advertisers can measure business outcomes, optimize campaigns while they’re running, and make smarter investment decisions faster.”
Helping Advertisers Optimize Campaign Performance
Economic value measurement platform has been developed for industries such as travel and tourism. It is also helpful for brands which have location-based advertising plans. It provides tangible results by connecting advertisement impressions to purchase behavior. Such results include visitor spending, volume of transactions, and ROI of advertising. Moreover, with this platform, advertisers are able to determine top-performing areas and audience groups. It enables them to fine-tune their advertising campaigns in a way that will bring business results.
“Deterministic credit and debit card transaction data offers a powerful lens into real consumer behavior, but it’s most impactful when marketers can connect those insights to media ROI,” said Kalyan Lanka, Chief Product Officer at Affinity Solutions. “Together with StackAdapt, we’re enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes. That closed-loop visibility allows brands to measure what happened after media exposure, optimize campaigns in-flight and drive growth.”
In addition, the platform provides a completely self-service solution. The advertisers are able to create their measurement solutions within a matter of minutes. Moreover, the results are available for the advertisers within the course of their work process. Such a constant loop of feedback contributes to the increase in the efficiency of campaigns greatly. In general, economic impact measurement represents a completely new era for advertising analysis. This solution provides continuous performance monitoring rather than retrospective analysis.
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News Source: Businesswire.com
