Uniqode has introduced Una, an AI-powered assistant designed to enhance QR code analytics and improve QR Campaign Performance. The new solution helps marketers extract meaningful insights from scan data and understand customer engagement patterns. As a result, businesses can optimize their QR code strategies, improve campaign effectiveness. Achieve better QR Campaign Performance through data-driven decisions.
Importantly, Una works directly from the Uniqode dashboard. It allows for the analysis of the performance of campaigns and creation of QR assets through chat. Importantly, users are able to create QR Codes, Forms, and Linkpages through prompts.
The use of QR codes is increasingly prevalent in all sectors. In truth, 98% of marketers see positive outcomes in their QR marketing campaigns. Nevertheless, almost 45% continue to experience problems with analytics. Hence, Una bridges this gap by turning raw data into actionable information. The analytics tools for QR codes offered by Una enable companies to better understand customer behavior. They analyze how often customers scan the code and engage in campaigns.
“AI is a powerful tool for dissecting the valuable first-party consumer data contained in the millions of QR Code scans that happen each year,” said Ravi Pratap Maddimsetty, Co-Founder and CTO of Uniqode. “Una is a co-pilot that helps our customers quickly and comprehensively understand consumer scanning patterns and frequency, further illuminating the customer journey that follows a QR Code scan. Una’s AI-driven outputs will also boost future marketing efforts by summarizing performance trends and highlighting areas of high engagement.”
AI-Powered Features Enhance Marketing Campaign Creation
In addition to this, Una makes it easy for the user to create assets through the use of AI technology. The users will be able to state their requirements, and the assistant will create personalized output for them. This could include branded QR Codes, customized LinkPages, and even Forms. Therefore, this way, teams will be able to save on time and ensure brand consistency. Moreover, Uniqode has created an MCP connector for Claude. Through this, users will be able to manage their QR Campaigns.
“AI is proliferating every aspect of marketing and customer engagement as brands look for better, more engaging ways to connect with their audiences,” said Sharat Potharaju, Co-Founder and CEO of Uniqode. “We built Una and these AI-powered features to bring clarity, speed and usefulness to campaign generation in a way that feels effortless for Uniqode customers.”
For the future, there are plans to develop integrations even more. The company has confirmed that there will be an integration with ChatGPT in the future. In general, Una improves the QR code analysis process through automation, intelligence, and simplicity.
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News Source: PRNewswire.com
