AWS Advertising & Marketing Technology Competency provider Zimetrics has earned the AWS Advertising & Marketing Technology Competency. The recognition highlights the company’s expertise in building scalable AdTech and MarTech solutions. It also validates Zimetrics’ ability to develop AI systems, data platforms, and cloud infrastructure for modern advertising businesses.
Zimetrics collaborates with agencies, publishers, AdTech firms, and brands. It assists companies in evolving their data pipelines, building out predictive models, and discovering revenue streams. Furthermore, it builds out infrastructure that is fit for growth and privacy.
AWS categorization has four distinct groups. These include Digital Customer Experience, Audience & Customer Data Management, Ad Intelligence & Measurement, and Privacy-Enhanced Data Collaboration. Therefore, Zimetrics is positioned strongly with regard to first-party data activation, identity resolution, and cross-channel measurement. The AWS audit process took place through an assessment of customer implementations in three key areas. This involved contextual intelligence, privacy-first audience infrastructure, and identity resolution solutions.
“In AdTech, your data platform is your moat. We chose Zimetrics because they don’t just understand the engineering; they understand the business of media intelligence and what it takes to build a system that scales to billions of impressions while delivering signal quality that actually moves the needle for advertisers. They have been an exceptional engineering partner across our AI and data platform investments.” Ken Weiner, CTO, GumGum.
Zimetrics Delivers Privacy-Focused Advertising Infrastructure
In another instance, Zimetrics created a context-based classification engine for several billion ad impressions on a daily basis. It involved natural language processing, computer vision, and AWS-built services. Thus, brand-safe and cookieless targeting with over 90 percent accuracy for IAB categories became possible. Attention analytics was additionally introduced into the process. Hence, advertisers received additional opportunities in the CTV and omnichannel settings.
Another offering from Zimetrics was the development of privacy-oriented audience products for mobile advertising channels. This offering made use of on-device computation, cohort targeting, and AWS Clean Rooms. With this approach, the company enabled its customers to cut down their ad operations expenses by 30 percent. In another project, Zimetrics created an identity resolution and clean room solution for a large publishing company.
“The advertising technology industry is undergoing its deepest structural shift since programmatic, as declining reliance on third-party cookies, identity fragmentation, and tightening privacy regulations reshape the digital advertising ecosystem. This competency reflects what our team has built at the coalface of those challenges: AdTech and MarTech solutions on AWS that are production-grade, privacy-compliant, and built to last. We are proud to earn this recognition alongside an exceptional set of global partners.” Gurvinder Chhatwal, Chief Growth Officer, Zimetrics.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: EINPresswire.com
