Clinch is expanding its London presence to support growing digital advertising demand across the EMEA region. The company has opened a new office in Soho and appointed Colin Cherry as Vice President of Growth, EMEA.
The expansion follows increased enterprise demand for Clinch across the region. It also comes after the company onboarded several Fortune 500 global advertisers. Meanwhile, Clinch reported a 57% increase in full-time headcount across EMEA and APAC. The new London hub will strengthen support for brands, agencies, and technology partners across Europe.
Clinch Strengthens EMEA Growth Strategy
Cherry will oversee Clinch’s EMEA growth strategy and regional commercial development. His responsibilities include expanding agency, brand, and technology partner relationships. He will also identify new commercial opportunities across the region. In addition, Cherry will help strengthen Clinch’s position within the European advertising market.
The company said the move reflects its continued investment in connecting creative and media operations. This focus becomes increasingly important as campaign execution becomes more automated.
“Moving our London office and putting an experienced regional leader in place is an important step in how we continue to support the EMEA market,” said Taylor West, Global Head of Growth and Client Experience at Clinch. “Colin understands the needs of agencies, advertisers and platforms, and he knows where disconnected workflows create friction. That perspective will be invaluable as we help more teams bring creative and media together in one operating system.”
Cherry joins Clinch after serving as Director of Business Development at The Trade Desk. There, he managed growth and channel expansion across Tier 1 accounts. During his tenure, Cherry worked with Adobe, Disney, Marriott, Stellantis, Campari, Pfizer, Swarovski, and Reckitt. He helped these global brands advance data-led digital strategies and performance.
Previously, Cherry spent more than three years at Criteo. He served as Head of Agency Sales UK and Group Lead. Earlier, he worked as International Digital Sales Manager at European Broadcaster Exchange (EBX). He has also served on the International Advertising Association’s Activities Committee.
“Brands and agencies across EMEA are looking for ways to make campaign operations more connected, responsive and accountable. Clinch has built the operating system to bring creative, media and data into one workflow, helping teams move faster while maintaining control,” said Colin Cherry, VP of Growth, EMEA at Clinch. “I am excited to build on the company’s momentum in the region and work closely with customers and partners across Europe.”
Clinch’s Flight Control platform connects campaign planning, activation, optimization, and measurement across channels. The platform also brings media and creative execution into one environment.
As a result, teams can reduce operational complexity and respond to live campaign signals. They can also deliver more relevant advertising at scale. The new London office will serve as Clinch’s base for expansion across the UK and continental Europe.
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News Source: PRNewswire.com
