Phreesia has announced that its ProviderConnect Audiences are now available through the DeepIntent Audience Marketplace. The move follows a new partnership between Phreesia and DeepIntent, a healthcare marketing platform.
With ProviderConnect, healthcare marketers are able to connect with the clinicians that they will be encountering soon due to their case. This allows marketers to go beyond awareness and reach providers through more relevant methods. ProviderConnect relies on insights from real care cases through Phreesia’s larger suite of products.
It also makes privacy and relevance central to healthcare media activation. In doing so, healthcare marketers are able to provide clinical information, safety information, and treatment options to clinicians. ProviderConnect concentrates on reaching out to healthcare professionals when information is of more practical relevance.
“DeepIntent has long shared our view that health information is most useful when it arrives at the right moment,” said David Linetsky, President of Phreesia Network Solutions. “Bringing ProviderConnect to their platform makes it simple for brands already on DeepIntent to reach the right providers at the right time.”
ProviderConnect Expands Healthcare Audience Targeting
At the same time, DeepIntent pointed to the increasing demand for relevant healthcare data. According to Natalie Mancuso, SVP, Data Partnerships at DeepIntent, provider engagement needs trusted data.
Now ProviderConnect has the feature of turnkey activation from DeepIntent. This integration lets healthcare marketers connect with healthcare professionals in digital touchpoints. Consequently, brand owners can leverage this feature for their HCP marketing campaigns.
“Reaching healthcare professionals requires trusted and differentiated data that’s timely and relevant. Our clients want to get in front of providers before patients walk through their office door, not after the treatment decision is made,” said Natalie Mancuso, SVP, Data Partnerships at DeepIntent. “Phreesia’s ProviderConnect Audiences fit perfectly alongside DeepIntent’s other data capabilities, adding a powerful real-time audience solution that helps healthcare marketers deliver more personalized, impactful media to providers.”
Additionally, it increases the availability of targeting the provider-based audience on the marketplace provided by DeepIntent. Healthcare marketers interested in this solution should contact their account representative at either Phreesia or DeepIntent.
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News Source: Businesswire.com
