Nintex has appointed Amy Payne as Chief Marketing Officer to lead its global marketing organization. Payne will oversee Nintex’s global marketing strategy and execution. The appointment comes as Nintex advances its vision for agentic business orchestration. The company aims to connect people, processes, data, and AI agents.
In her role as CMO, Payne will focus on establishing a stronger market presence for Nintex and increasing its demand. At the same time, she will build connections with the company’s customers and partners globally. More than 25 years of B2B marketing experience in technology is what Payne has brought to Nintex.
“Amy has a real talent for building brands, creating demand, forging strong relationships with customers and partners, and for keeping marketing and sales aligned to deliver business results,” said Stephen Elop, CEO of Nintex. “That mix of big-picture thinking and hands-on execution will help us drive our vision for agentic business orchestration. Amy will play an important role in sharpening how we bring the Nintex story to market, expanding our reach, and helping drive the company’s next phase of growth.”
Payne Brings Extensive B2B Marketing Experience
Additionally, she has been involved in partner marketing, regional marketing, digital marketing, and go-to-market strategy. In her most recent role, Payne was the Vice President of Global Customer, Partner, Regional, and Digital Marketing at Talkdesk. During her six years at Talkdesk, Payne held several marketing roles, starting as Vice President of Marketing for the Americas.
She then broadened her duties to cover global customers, partners, events, regional, and digital marketing. Prior to Talkdesk, Payne worked for more than a decade at Dassault Systèmes, where she occupied several marketing leadership roles.
“Nintex has a real opportunity to change how global organizations think about automation in the age of AI,” said Amy Payne, CMO of Nintex. “What drew me here was the combination of an innovative team and platform, an incredibly strong customer and partner ecosystem, and a clear vision of bringing automation and AI together to power work. I’m looking forward to working with the entire Nintex team to deepen customer relationships, build demand, and accelerate growth.”
Her responsibilities included global brand strategy, advertising, creative strategy, and demand generation. She was also responsible for channel marketing both directly and indirectly in North America. Over the course of her career, Payne has assembled global and regional teams. Additionally, she has formulated data-driven marketing strategies that have measurable business results.
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News Source: Businesswire.com
