ContinuumGlobal has launched AI Image Assistant, a new feature within its Smart Marketing Engine™ (SME) AI platform. The capability helps enterprise marketers generate, edit, and refine branded images directly within campaign workflows.
The marketing transformation company designed the tool to connect AI image creation with campaign production. Consequently, marketing teams can reduce manual work and move creative assets into campaigns more efficiently.
AI Image Creation Meets Campaign Production
While the use of artificial intelligence software makes the creation of images much easier, there remain other issues that need to be addressed by marketers in terms of content production. Marketers will have to move from one software application to another, resize images, and transfer files between the two groups of people.
Image Assistant addresses these challenges by bringing image creation into existing workflows. Marketers can use natural-language prompts to generate new visuals or refine existing assets. They can also draw inspiration from a library of brand-approved images.
Additionally, the tool works alongside SME’s Email Assistant. It recognizes the dimensions required for specific image placements and generates appropriately sized assets. Marketers can also use Image Assistant independently within the SME platform.
Marie Aiello, President of ContinuumGlobal, explained the company’s approach to integrating AI into enterprise marketing.
“Generating an image with AI isn’t the hard part anymore. The challenge is making that capability useful within the way enterprise marketing actually operates,” said Marie Aiello, President of ContinuumGlobal. “We work inside complex marketing organizations, so we see where disconnected tools and manual processes slow teams down. Image Assistant is one example of how we’re redesigning those workflows and embedding AI where it makes a difference.”
She highlighted how disconnected tools and manual processes slow marketing teams. Furthermore, she explained that Image Assistant reflects the company’s efforts to redesign workflows and integrate AI where it delivers practical value.
Smart Marketing Engine Supports Existing Technology
ContinuumGlobal creates its AI solutions according to business requirements rather than concentrating on any specific platform. ContinuumGlobal’s experience with enterprise-level marketing campaigns helps it spot bottlenecks within the production process.
In addition to this, the strategy employed by the company revolves around embedding the AI within the existing workflow and technology infrastructure, rather than discarding the already made investments and replacing them with something new.
The launch of Image Assistant marks an attempt by ContinuumGlobal to streamline creativity and increase brand consistency. The launch comes amid the increasing importance of generative AI in enterprise-level marketing, in which case it is important for teams to create content without complicating things operationally.
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News Source: PRNewswire.com
