Cloudinary has been named a Leader in the 2026 Gartner Magic Quadrant for Digital Asset Management Platforms. The recognition marks a significant milestone for the company’s digital asset management business. Cloudinary previously earned Visionary status in the report’s two earlier editions.
The company provides an image and video platform used by leading global brands. This marks its third consecutive appearance in the Gartner report and its first placement in the Leaders category.
“We’re proud to be named a Leader in digital asset management platforms by Gartner, and we believe it signals a broader shift: DAM is no longer just a content library, it’s part of the platform that powers your entire digital experience,” said Rob Daynes, VP of New Business, Cloudinary. “Our customers see that shift every day. When teams create, manage, and optimize images and video from one platform, they build fast and flawless visual experiences that engage and convert across every market and channel.”
Daynes also highlighted how unified media management helps businesses deliver better digital experiences across markets and channels.
AI Innovations Strengthen Digital Asset Management
More than 13,000 brands use Cloudinary for managing their visual media through the whole lifecycle of content. Cloudinary provides services for media ingestions, management, optimization, and delivery. Furthermore, governed AI agents can automate processes like tagging, search, and content moderation.
As a result, teams can reduce manual work, improve collaboration, and bring campaigns to market faster. These capabilities also help businesses lower asset-related costs.
Some of the innovations that have been introduced by Cloudinary include Image to Video, where it is possible to convert any image to a video ready for enterprises. The other innovation is that of AI agents, which help in managing metadata and doing natural language searches.
Moderation tools are also provided by the platform, which assess the visuals against customized branding guidelines. These tools help in automatically approving, rejecting, or flagging the assets. This way, companies can keep their branding consistent and manage large media repositories.
Cloudinary Focuses on Faster Digital Experiences
Cloudinary is working on incorporating AI into visual media processing workflows. This includes delivering a consistent user experience for enterprises on their web and mobile applications through its services, which can also support performance needs at the time of product launches and other events.
“Brands today understand that a fast, flawless digital experience is a competitive edge, and that every image and every second of load time affects revenue,” added Daynes. “With AI built into our platform since our inception, Cloudinary gives teams the performance and control to deliver high-quality visual experiences at scale, from everyday traffic to peak moments like product launches, live events, and travel seasons, while AI agents take on the work of preparing media for every page, device, and channel.”
He added that Cloudinary combines performance and control with AI-driven automation. This approach helps teams prepare media for different pages, devices, and channels. Ultimately, Cloudinary aims to help brands improve digital experiences while reducing the manual effort involved in managing visual content.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
