Xnurta has secured its fourth consecutive Amazon Ads Partner Award, recognizing its innovation in AI-powered advertising. The company received the 2026 Collaborative Excellence Award alongside CA Fortune. Their joint campaign supported Bumble Bee Foods and its latest product launch.
This award goes to companies that combine their capabilities to come up with outstanding advertising campaigns. Xnurta and CA Fortune have been awarded the award for launching the product line Snackers from Bumble Bee Foods. The product line consists of flavored tuna in single-serve packages and was designed to attract new customers.
The marketing strategy saw a joint venture of the marketing expertise of CA Fortune and the ad tech strength of Xnurta. Both companies used Amazon Marketing Cloud to develop audience segments. The target audiences were the lookalike buyers, back-to-school buyers, and young buyers.
Moreover, Xnurta used AI-based optimization for managing bids on a large scale. The partners also tracked incremental buys during the campaign period. As a result, their approach yielded an additional 22% increase in revenue beyond the campaign objective.
“Four consecutive years of recognition from Amazon Ads is something our team should be proud of,” said Kashif Zafar, CEO of Xnurta. “What matters most is the work behind it. Bumble Bee needed to reach new customers without taking sales away from its existing products. CA Fortune brought deep knowledge of the brand and its business, and we brought the AI optimization and audience insights to help execute that strategy. That’s the value we want to deliver for our agency partners and their clients.”
Xnurta Extends Its Amazon Ads Award Record
Meanwhile, the latest achievement adds to Xnurta’s growing record of Amazon Ads recognition. The company first received recognition in 2023. Its awards include Technology Innovation Awards in 2023 and 2024.
Xnurta won the Beyond the Funnel Innovation Award in 2024 and earned 2025 recognition for Full Funnel Advertising & Brand Storytelling. With the 2026 Collaborative Excellence Award, Xnurta has won six Amazon Ads Partner Awards over four years.
This milestone demonstrates the commitment of the company to AI-driven advertising technologies. The milestone is an indication of the company’s emphasis on advanced analytics and automation.
As retail media advertising evolves, brands increasingly adopt autonomous, artificial intelligence-led approaches to improve campaign management, targeting, and advertising performance. Thus, Xnurta keeps developing its technology. They aim to help advertisers increase efficiency, find opportunities, and grow their business.
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News Source: Businesswire.com
