Cvent, a leading provider of event, marketing and hospitality technology solutions, has won the Best Event Platform category at the 2026 Digiday Technology Awards. The company has now claimed the title for the second consecutive year. This back-to-back recognition shows how marketers are making events a connected, measurable part of their growth strategy.
The Digiday Technology Awards honor companies that use AI and other technologies to help marketers deliver personalized experiences. These companies also help brands target precisely and measure performance across platforms and channels. In addition, the award highlights the growing importance of events as a growth channel that marketers can plan, measure and scale. As a result, Cvent now stands alongside fellow 2026 winners PolyAI, Taboola, Contentful and Docusign.
Digiday introduced the Best Event Platform category in 2025. The category reflects how widely marketers now see events as a core part of marketing. Since then, Cvent has remained the sole winner in both years.
Event-Led Growth in Practice: Inovalon
This year’s recognition rests on Cvent’s work with Inovalon. The company wanted its events connected through technology. Moreover, it wanted the ability to prove their return on investment.
Cvent Best Event Platform helped Inovalon bring registration, onsite check-in, attendee engagement and lead capture together on one platform. Next, Inovalon connected that event data to its marketing automation, CRM and business intelligence systems. Consequently, its sales and marketing teams could follow up faster and with more context. Leadership also gained a direct line of sight from event engagement to pipeline and revenue. With that foundation in place, Inovalon met its goals and turned its flagship event from a marquee brand moment into a measurable growth channel.
“Events are a growth strategy,” said Chuck Ghoorah, Co-Founder and President of Worldwide Sales and Marketing at Cvent. “The one thing you can’t automate with AI is showing up to the event, whether in person, digitally or on demand, and that’s why events build trust like nothing else. There is no better first-party buying signal. When marketers connect event experiences, from in-person events to webinars, to the broader tech stack, events can speak the CFO’s language of pipeline and revenue. Our job is to give marketers one platform for every event they run and enable them to prove their value. Being recognized by Digiday two years in a row reflects how well our customers are doing exactly that, and Inovalon is a great example.”
Meanwhile, Cvent continues to invest in data, integrations and AI-powered capabilities. These tools help marketers connect events to business outcomes. They include CventIQ™, the AI that powers the Cvent platform. A three year $1B+ product investment backs it, which the company announced at Cvent CONNECT 2026.
Furthermore, the company recently launched the Cvent Center for Event Insights. This leadership initiative sits at the intersection of events, hospitality and technology. It aims to unlock research, best practices and ideas that move the industry forward.
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News Source: Businesswire.com
