CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too. “Technology and humanity intersect,” he stressed at an early press meeting. “AI, autonomous vehicles, mobility, quantum, and sustainable technology aren’t just changing industries; they’re solving some of the world’s biggest problems. CES 2025 isn’t just about the products and services on the shelf. It’s also a forum for conversations that move that tech world forward.”

Of course, it’s hard to not observe the tech replacements for humans or human friends at scores of convention center displays: from robotic baristas to carbon fiber “dogs.” Still, the second full day of CES was already building on the momentum of yesterday’s “techtainment” – my take on the convergence of tech, content and media, and the scores of marketers at the ready to promote it. “The buzz here is all about how AI is reshaping the marketing technology landscape. From what I’ve seen, martech innovators are pushing the boundaries of how AI can optimize every stage of the marketing funnel – from decoding customer signals to delivering hyper-personalized content at scale. Looking ahead, it’s clear that the future of martech will be defined by those who harness AI to drive more efficiency and gain a competitive edge,” observed Ryan Nelsen, Chief Marketing Officer at StackAdapt.

Or, as simply put by strategy advisor Lou Paskalis, “Marketing is an art that is informed by ever improving science.” And improvements we have seen this week. News was made around improvements in tech that are helping reshape fundamental business models, from the explosive growth of retail media networks to the evolution of news delivery and measurement.

Research Reimagined

In a demonstration of how data is reshaping content discovery, Gracenote, Nielsen’s content data business unit, showcased innovations at their Cosmopolitan Hotel ballroom installation. Their new On Sports solution tackles a growing consumer pain point: finding and watching live sports across streaming and linear services. The hands-on demonstration illustrated how enriched sports data and unified scheduling can create more engaging viewer experiences. The timing seems particularly relevant with the appointment of Bill Michels, veteran of The Trade Desk and Moloco, as Gracenote’s new Chief Product Officer.

Source: https://www.chiefmarketer.com/retail-media-news-and-next-gen-advertising-take-center-stage-at-ces/