Accenture has made an investment in DaVinci Commerce, a leading agentic AI-powered commerce platform where AI systems influence decisions related to product discovery, evaluation, and buying. The investment was made through Accenture Ventures, which also includes a strategic partnership with Accenture Song.
The role of AI as a shopping interface is transforming commerce from human-centric discovery and evaluation. AI systems now research, recommend, and transact on behalf of consumers. This shift is creating a new competitive commerce environment. Brands must deliver experiences for both consumers and the AI systems acting on their behalf.
Agentic Commerce Partnership Expansion
Through this partnership, Accenture Song will help clients operationalize agentic commerce across the value chain, including discovery, merchandising, checkout, fulfillment, and loyalty programs. The collaboration addresses rising demand from brands modernizing commerce platforms and media strategies.
“AI is rapidly reshaping how consumers engage with every brand,” said Ndidi Oteh, CEO of Accenture Song. “As people increasingly rely on AI‑assisted recommendations and begin delegating decisions to intelligent agents—being discoverable is no longer enough. Brands must be relevant, personable, and ready to transact in agent‑led environments. DaVinci Commerce enables exactly that. Combined with Accenture Song’s strengths in design, data, commerce, and marketing, it empowers clients to move faster and act with confidence.”
AI-Driven Commerce Evolution
DaVinci Commerce uses agentic AI to transform brand assets into immersive, AI-native shopping experiences across commerce media networks and marketplaces. Accenture Song enhances touchpoints with design expertise and insights, ensuring engaging and forward-thinking experiences across channels.
“Agentic commerce changes both when a purchase begins and how value is captured,” said Diaz Nesamoney, founder, DaVinci Commerce. “Working with Accenture allows us to connect AI-native commerce execution with enterprise-scale capabilities in data, payments, supply chain and experience design—areas that will increasingly determine who wins as AI takes on a larger role in shopping.”
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News Source: Businesswire.com
