Agentic Advertising continues to evolve as Adform expands access to its integrated advertising platform. The company announced new capabilities that allow clients to connect directly with Adform FLOW through external AI tools. Advertisers and agencies can now use platforms such as ChatGPT, Claude, Microsoft Copilot, or custom AI systems. Additionally, the update gives users centralized control across campaign planning, reporting, and optimization workflows.
Adform explained that its platform includes more than 800 agentic capabilities across the campaign lifecycle. Furthermore, the company said the infrastructure supports faster decision-making and stronger campaign performance. The company also introduced a new Model Context Protocol server. This integration layer enables AI systems to access campaign forecasting, troubleshooting, optimization, and cross-channel reporting features.
“While much of the industry is releasing limited, handcrafted agentic use cases, Adform is going all-in by making the full breadth of the FLOW platform available through the agent of your choice,” said Jochen Schlosser at Adform. “This is not a concept or a future promise. It is a live setup with more than 800 capabilities across the entire campaign lifecycle.”
Adform FLOW Expands AI-Powered Campaign Management
Adform stated that the new AI connectivity simplifies workflows for advertisers and agencies. Therefore, teams can reduce manual processes while improving campaign execution across channels.
Jochen Schlosser continued, “Agentic advertising only works when the system underneath is connected. The power of Adform FLOW has always been the capabilities of an integrated platform. With MCP, we are bringing that power directly to users’ fingertips by creating an experience that is connected, unified, and actionable.”
Industry leaders also responded positively to the launch. Executives from Omnicom, Publicis Groupe, and GRIT Media praised the platform’s production-ready AI capabilities and workflow automation features. Adform said the release strengthens its position in the future of AI-driven omnichannel advertising and campaign optimization. Early client feedback has been fantastic, highlighting a faster and more intuitive way to access the full power of the platform.
“Really impressive. Concrete, production-ready capabilities – not a conceptual vision,” said Olaf Bos, Omnicom.
“It’s market-ready,” said Martin Palounek, Publicis Groupe. “The powerful part is that Adform goes beyond static API orchestration and integrates the MCP directly with the platform core. Adform paves the way for agency AI agents to change the bidding game the smart way. Enhanced AI-powered planning, activation, and optimization with end-to-end workflows is closer than ever.”
“This could change how we work on a daily basis, save a lot of time, and we look forward to diving deeper into the full range of possibilities this new way of engaging with Adform’s capabilities provides,” said Mikael Hjelm, GRIT Media.
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News Source: Businesswire.com
