At Advertising Week New York, Adora unveiled its AI-powered performance marketing platform, enabling Fortune 500 brands to deploy high-performing campaigns in hours instead of weeks. The platform directly addresses the “speed crisis” that has slowed advertising efficiency and cut returns by 50% over the last five years.

Early adopters, including Alaska Airlines, Brooks Running, and Servco, have already achieved standout results. These brands doubled return on ad spend (ROAS), reduced acquisition costs by 40%, and accelerated creative-to-market timelines tenfold.

“Enterprise brands are stuck between the speed of culture and the speed of committees,” said Marco Matos, CEO of Adora. “Trends evolve in 72 hours, but marketing teams often need six weeks to align. More tools don’t solve complexity; they add to it.”

Bridging the Speed Gap in Modern Marketing

Recent studies show that over 50% of enterprise marketers cite cross-channel execution as their top challenge. Brooks Running, a Berkshire Hathaway company, recognized the opportunity to act faster and partnered with Adora to keep its brand relevant in fast-moving digital spaces.

“At Brooks, we keep the runner at the heart of everything,” said Melanie Allen, Chief Marketing Officer. “Adora helped us scale authentic, on-brand creative without compromise. We now deliver performance-driven social ads within days, not months.”

How Adora’s AI Platform Works

Adora’s AI marketing engine trains on each brand’s creative assets, customer data, and brand guidelines. It then generates fully aligned marketing materials, ready for team approval before deploying to platforms such as Meta, Google, and Pinterest.

The platform continuously analyzes performance across campaigns, identifying which creative attributes deliver the strongest results.

Enterprise clients report:

  • 2x return on ad spend
  • 10x faster campaign activation
  • 40% reduction in customer acquisition cost

Transforming Enterprise Marketing Operations

Alaska Airlines, which operates across over 100 destinations, relies on Adora’s AI technology to manage complex, multi-brand campaigns.

“In my 25 years in marketing, few technologies have truly solved the speed challenge,” said Eric Edge, Vice President of Brand and Marketing at Alaska Airlines. “Adora delivers on that promise. Campaigns that once took weeks now go live in minutes.”

According to Lori Ho, Director of Growth and Lifecycle Marketing at Alaska Airlines, “Adora has become essential to scaling our creative operations efficiently across multiple brands and loyalty programs.”

The Team Behind Adora

Marco Matos, Adora’s CEO, previously led product teams at Google, Meta, and Pinterest. Kabir Shahani, Executive Chairman, founded Amperity, a $1B customer data platform, and Appature, acquired by IQVIA. Adora also secured seed funding from Village Global, whose investors include Reid Hoffman, Jeff Bezos, Mark Zuckerberg, Ken Chenault, and Michael Dell.

AI-Driven Cultural Marketing Takes the Lead

Research from Magna and Sightly reveals that ads aligned with cultural moments can triple purchase intent versus traditional campaigns. Yet only 3% of Fortune 500 brands currently move fast enough to capitalize.

“Our mission is to empower marketers to act at cultural speed,” said Kabir Shahani, Adora’s Executive Chairman. “Adora delivers measurable ROI by turning cultural trends into immediate, revenue-driving action.” Matos added, “We’re launching the future of culturally intelligent marketing, one platform, cultural speed, and enterprise performance.”

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News Source: Businesswire.com