Adverity Launches Adverity Intelligence for Data-Driven Marketing

Adverity has officially launched Adverity Intelligence, its first AI-powered analytics layer designed to enhance data-driven marketing. The new platform enables marketers to turn complex data into actionable insights at scale, ensuring faster and more effective decision-making.

A Major Step in Marketing Analytics

By leveraging AI and Model Context Protocols (MCP), Adverity Intelligence represents a strategic expansion for the company. While Adverity continues to invest in its core data platform, this launch signals a new focus on advanced analytics. The platform helps teams quickly move from raw data to intelligent actions with accuracy and confidence.

Addressing Marketing Challenges

Marketers today face rising pressure to achieve impact with fewer resources. Traditional dashboards and static reports often fail to provide the guidance they need. Adverity Intelligence introduces new tools to bridge this gap:

  • Data Conversations: Conversational AI lets teams interact with data, generating insights within seconds.
  • Notebooks: A collaborative hub for refining and sharing insights as dynamic narratives.
  • Intelligent Agents: These automate tasks like recurring insights, workflow triggers, and data prep for Google Meridian’s Marketing Mix Modeling.

Lee McCance, CPO at Adverity, said:
“With Adverity Intelligence, we are scaling AI by enabling tools, agents, and teams to work together. It’s about transforming data into intelligent actions that deliver measurable business impact.”

Industry Shift Toward Dynamic Intelligence

Alexander Igelsböck, CEO of Adverity, emphasized the platform’s broader industry impact. He explained that Adverity Intelligence directly addresses common challenges, including slow reporting, reliance on technical specialists, and delayed decision-making.

“This launch marks a shift from static reports to dynamic, collaborative intelligence,” Igelsböck stated. “It empowers CMOs to embed insights in everyday workflows, making data continuous, accessible, and actionable.”

With Adverity Intelligence, the company strengthens its position as a leader in AI-driven marketing analytics, helping enterprises embrace the future of data-driven marketing.

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News Source:Businesswire.com