Ahold Delhaize USA announced that its retail media division, AD Retail Media, will launch Edge, a proprietary advertising platform, in January 2026. Edge powers on-site displays, sponsored search, and in-store digital screens, providing grocery brands with measurable, intuitive, and transparent ways to reach over 26 million weekly customers. The platform helps CPG partners accelerate speed-to-market and optimize ad performance across physical and digital channels.

Over the years, Ahold Delhaize USA has built an industry-leading retail media team and strong capabilities. Keith Nicks, Chief Commercial and Digital Officer, highlighted this achievement.
He stated that Edge, developed by their in-house tech teams and proven in Europe, strengthens retail media offerings. It also seamlessly connects CPG brands with customers.

Edge: A Unified Retail Media Ecosystem

Edge consolidates audience insights, media planning, activation, and optimization into a single platform. The platform integrates loyalty programs from local brands with Ahold Delhaize USA’s e-commerce system. This integration delivers a seamless omnichannel experience for both customers and CPG partners.

“Edge isn’t just a platform, it’s a ‘One Stop Ad Shop’ that empowers partners to grow business and strengthen shopper-brand connections,” said Bobby Watts, SVP of AD Retail Media. “With real-time insights guiding decisions, brands can optimize campaigns using loyalty data, past purchases, and e-commerce analytics.”

Edge also enables unified monitoring of on-site and off-site advertising. Participating CPG brands can track display and sponsored ad purchases in one place, adjust investments, and maximize ROI based on shopper engagement across all touchpoints.

Ahold Delhaize USA will provide further details ahead of the January 2026 launch this fall. With full control over the platform roadmap, the company plans to continuously enhance Edge to improve experiences for both customers and brand partners.

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News Source: Globenewswire.com