Digital marketing strategies took centre stage on the first day of the Digital Marketing World Forum (DMWF) Asia 2025, as industry leaders gathered on February 26 to address the transformative impact of AI integration and evolving consumer behaviours.
The well-attended opening sessions at Marina Bay Sands in Singapore provided valuable insights into how marketing professionals navigate the intersection of technological advancement and authentic human connection in today’s rapidly shifting digital landscape.
AI-driven search evolution reshapes SEO strategy
Tom Koh, CEO at TV channel MediaOne, addressed the impact of zero-click searches on SEO strategies, noting that while traffic volume may decrease, quality remains unaffected.
“60% of Google searches now result in zero clicks. How does this impact your organic traffic? Frankly speaking, we are not that concerned,” Koh told Marketing Tech on the sidelines of DMWF.
“People who are looking for a quick summary, they’re not serious buyers. People who are serious buyers will go deeper. So even though the traffic is less, you will probably get higher quality traffic.”
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