Many companies are quickly adding AI to their marketing, but teams often struggle to turn experiments into real results. In this session, we’ll look at how daily email marketing changes when AI becomes part of the workflow. You’ll also see how AI affects planning, execution, and decision-making, and help you get better results while sticking to your core values.
The Omni La Costa Resort in Carlsbad, California, will host the B2B Marketing Exchange 2026 from March 9 to 11, 2026. Advertising Week is putting on the event, which will bring together B2B marketing leaders for expert sessions & workshops. Networking focused on new ways will help you grow with trends in the industry.
Kyla Bobola, Director of Demand Generation at IRIS Software
Kyla leads demand gen and ABM programs focused on revenue impact and pipeline growth. The director of marketing for IRIS Software in the Americas. Kyla has experience growing teams and marketing operations from scratch and has personally driven triple-digit pipeline growth. Kyla also brings an operator’s perspective to modern marketing execution, having experience in ABM, sales enablement, customer marketing, & large-scale events.
Brendan Farnand, Co-Founder & Chief Evangelist of Knak
As the Chief Evangelist and Co-Founder of Knak, Brendan is changing the way marketing teams create campaigns. Brendan deeply understands demand generation, customer experience, and marketing operations in general. He is passionate about giving marketers no-code tools. That not only helps them be more creative but also gets their work done faster. Through his sharp reforming instinct, he helps brands devise effective campaigns, producing huge revenue beyond their expectations.
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News Source:b2bmarketing.exchange
