Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching queries to answers, particularly in relation to content modality.

The data shows that AI (AIO) has evolved from showing featured snippet style answers to being capable of handling multi-turn, complex search queries. The takeaway is that Google is increasingly comfortable with AI’s ability to surface precise answers for longer queries and this is a trend that may continue to rise.

Google AIO Presence Is Growing

Google continues to show confidence in their AI Overviews (AIO) search feature as BrightEdge has discovered that more keyword phrases are triggering AI answers now than at any point since the feature was rolled out last year.

25% of search queries using 8 words or more are displaying AI Overviews (AIO), which is a clear upward trend indicating that Google continues to refine the accuracy of AIO and is better able to handle increasingly complex search queries.

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Source : https://www.searchenginejournal.com/ai-overviews-data-shows-massive-changes-in-search-results/538878/