Perion has revealed a significant step in its strategy with an Amazon DSP integration that enhances the Perion One platform. The firm is now enabling advertisers to combine the Amazon first-party data with Perion’s AI-driven creative system. Besides, the Amazon DSP integration is a response to the increasing demand for digital advertising that is both scalable & measurable.
The deal allows the brands to combine Amazon audience intelligence with Perion’s creative optimization. As a result, advertisers see improved performance in attention, engagement, and conversion. Besides that, Perion believes the Amazon DSP integration will play a major role in its growth in commerce and retail. These sectors require strong accountability for return on investment (ROI)
Tal Jacobson, CEO of Perion, claimed that the company has reacted to the emerging market needs. He pointed out that advertisers need the data from Amazon and the technology from Perion to create the best ads. Hence, the collaboration furnishes stronger worth for brands that are driven by performance.
Perion is doubling down on its omnichannel strategy by evolving with CTV, DOOH, retail media, and display. As a result, this integration is a significant milestone in the long-term roadmap. It also extends Perion’s presence in the intent-driven media spaces, thus allowing marketers to access the premium ad inventory.
The integrated solution enables better campaign orchestration across digital channels. In addition, it extends Perion’s programmatic capabilities & enhances the use of AI for creative innovation, a key differentiator company. This move strengthens Perion’s pledge to create a tighter bond between data, creative, and channels.
Perion is still committed to providing brands and agencies with the means to yield measurable results through modern adtech. With the said integration, the firm is strategically placed for expansion in the digital space where the competition is intense.
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News Source: Businesswire.com
