Amplitude, a leading player in AI product analytics, has acquired Kraftful, a Voice of Customer (VoC) startup known for AI-driven insights. This acquisition strengthens Amplitude’s platform by integrating customer feedback analytics with user behavior data.

With this move, Amplitude gains the ability to turn unstructured feedback like support chats and app reviews into real-time product insights. Kraftful’s proprietary AI uses large language models to extract patterns from massive datasets, highlighting feature requests, user frustrations, and hidden bugs.

Now, Amplitude users can connect behavioral analytics with direct customer feedback. For instance, teams can detect rising complaints about checkout flows. Then, they can replay sessions, test solutions, and notify users all within the platform.

This seamless integration shortens feedback loops and empowers product teams to act faster. As a result, they can optimize features, increase retention, and improve user satisfaction.

Spenser Skates, CEO and co-founder of Amplitude, explained, “Our customers know what users do. With Kraftful, they’ll now understand why.” He emphasized the company’s vision to deliver smarter AI product analytics and faster decision-making.

Additionally, Kraftful’s VoC capabilities complement tools like Session Replay, Feature Experimentation, and In-App Surveys. These additions respond to Amplitude customers’ increasing demand for deeper customer feedback analysis.

Yana Welinder, CEO of Kraftful, shared, “We’ve always aimed to help teams build lovable products. With Amplitude, we can now scale that vision.” She noted how AI unlocks next-level personalization through data from every feedback channel.

The Kraftful team will join Amplitude to embed Voice of Customer features into the core platform. This addition supports Amplitude’s broader strategy to lead in AI-driven product development, with a unified view of user behavior and sentiment.

Now, with enhanced customer feedback analytics, Amplitude empowers teams to build smarter, faster, and with greater confidence backed by real user insights.

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News Source: Businesswire.com