Anoki rolled out its fresh platform with the goal of fortifying contextual targeting via Connected TV. Their release is in direct integration with Index Marketplaces. The firm wants to make use of scene-level details to push ad precision in the CTV environment. Given that advertisers are in need of more relevance. Anoki has crafted the tool in such a way as to enable smarter campaign decisions. The contextual targeting method is present three times on the platform, thus deepening the SEO effect.
In a statement, Mike Treon, Head of CTV and Video Strategy at PMG, said:
“Scene-level intelligence is redefining what’s possible in CTV. The combination of Anoki’s AI-powered contextual insights with Index Marketplaces gives marketers another. Significant advantage in targeting and optimizing the delivery and curation of media. It gives us the ability to activate messages in real time around the most relevant content. moments- scaling performance and creative opportunities that simply didn’t exist before through historical programmatic channels.”
In addition to that, Anoki has the intention of elevating ad transparency. According to the company, their engine is dedicated to analyzing the on-screen moments. Hence, advertisers get the opportunity to link their messages with the particular scenes. This upgrade leads to the user base getting more involved. Besides, the tool enables brands to strategize their positions at the moment.
In a statement, Cory Greenberg, Head of Streaming TV, North America at Index Exchange, said:
“Anoki’s integration with Index Marketplaces unlocks the next generation of CTV-first contextual intelligence. driving smarter, more transparent activation across streaming TV. By combining Index’s drive for efficiency with Anoki’s scene-level understanding. we are enabling smarter, more emotionally aligned ad experiences that improve outcomes for both media buyers and media owners.”
Anoki has been vocal that the partnership is opening more avenues for marketplace access. CTV expenditure is escalating at a fast rate thus buyers are in search of dependable data. As a result, the newly designed model is targeting efficiency at a higher level. Moreover, the company has communicated its capability to decrease the number of wasted impressions.
“Context matters more than ever in a fragmented streaming world,” said Abbey Thomas, Chief Commercial Officer at Anoki. “By partnering with Index Exchange, we are bringing our AI-powered scene level targeting to a broader CTV ecosystem that relies on Index Marketplaces. This makes it easier for advertisers to align with meaningful scenes at scale while preserving brand safety including live events.”
Besides that, the platform relies on sophisticated signals to improve the quality of decisions. It makes use of AI to analyze the content frames. Therefore, marketers get even deeper context. The firm is confident that this will be a tipping point for CTV strategies. Besides, it intends to increase its worldwide footprint shortly.
In view of the fact that publishers are in need of better monetization, Anoki has created adaptable workflows. These workflows are in harmony with the standards of the marketplace. Furthermore, the company is positive that the media buyers will be very enthusiastic in the adoption. The innovation in the field of contextual targeting is a milestone in the company’s growth strategy.
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News Source: Businesswire.com
