AppsFlyer launched a new tool today. The company added Web Performance Measurement to its Measurement Suite. This release brings mobile-grade attribution to the web environment. Now, marketers have one independent source of truth. The system unites web and mobile channels seamlessly.
The software utilizes a proven signal infrastructure. Mobile teams trusted this system for years. This layer works beside your current analytics tools. It successfully removes conflicting network reports. Furthermore, it closes the gap between measurement and optimization. Marketers can now connect mobile acquisition to web conversion. This process requires no extra tools or fragmented workflows.
Advanced Omnichannel Tracking Capabilities
The tool routes real-time conversion signals back to major ad networks. It offers unified reporting for walled gardens. Marketers can act on cross-platform creative intelligence. This helps teams optimize web and mobile assets with precision. The system links web acquisition to mobile conversions. It also links mobile acquisition to web conversions. This unbroken path delivers a unified ROAS picture. Single-platform tools cannot produce this data.
“Marketers have been running mobile-grade measurement for a decade, but the web has never caught up. That gap has cost brands both budget and performance. When web and mobile operate on separate measurement systems, you end up optimizing each channel in isolation. Web Performance Measurement closes that gap, giving marketers one complete view of performance across every channel so they can stop maximizing individual channels and start maximizing their business,” said Barak Witkowski, Chief Product Officer, AppsFlyer.
AppsFlyer remains a global leader in mobile attribution. The company supports over 15,000 businesses worldwide. It helps brands handle data collaboration and autonomous AI workflows.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
