AppsFlyer, a global leader in marketing analytics and attribution, has unveiled its AI-powered MCP platform to transform campaign data access and automation. The newly launched AppsFlyer MCP (Model Context Protocol) connects AppsFlyer’s APIs with major large language models (LLMs), allowing marketing teams to access real-time insights using natural language.

As marketers face growing campaign complexity, AppsFlyer MCP introduces a faster, intuitive way to manage performance analytics and campaign execution. Built on Anthropic’s Model Context Protocol, the platform enables teams to interact with campaign data using chat-based queries or AI agents.

Modern marketers struggle with data access delays and dependencies on technical teams, often slowing campaign optimization and execution. AppsFlyer MCP addresses this challenge by giving teams instant access to marketing analytics using conversational AI tools and automation flows.

“With AppsFlyer MCP, marketers can directly access performance data, reducing time spent waiting on technical teams,” said Barak Witkowski, Chief Product Officer at AppsFlyer.
He added that the platform’s AI-powered orchestration helps align with the industry’s shift toward smarter, self-serve AI marketing tools.

AppsFlyer MCP brings multiple AI capabilities into a unified system designed for both real-time use and scalable automation. It integrates seamlessly into a marketer’s workflow, eliminating the need for complex dashboards or custom reports.

Key features of AppsFlyer MCP include:

  • AI Analytics Chat: Enables users to retrieve campaign performance metrics like ROAS, LTV, and retention through natural language prompts.
  • Audience Management: Offers full visibility into audience segmentation and targeting across all campaigns and platforms.
  • Link Governance: Promotes consistent tracking by querying parameters directly from the OneLink dashboard using LLM-powered prompts.

The solution caters to performance and growth marketers who need faster, actionable insights across platforms, without extra technical dependencies. It empowers teams to pull campaign data directly, reducing reliance on data analysts or backend tools.

Built on AppsFlyer’s robust analytics infrastructure, MCP ensures every query returns privacy-safe, high-quality, performance-ready campaign data. It simplifies tasks like campaign performance comparison, audience targeting, and attribution reporting with remarkable speed and accuracy.

Elay De Beer, CEO of BUFF, a leading P2E gaming platform, praised MCP for slashing analytics turnaround time from hours to minutes. “Our teams now get personalized insights instantly whether it’s retention, ROI, or influence attribution,” said De Beer.

With AppsFlyer MCP, marketing teams get a virtual analyst on-demand, capable of delivering data precisely when they need it. As AI-powered marketing tools reshape performance strategies, AppsFlyer continues to lead with innovation, speed, and actionable intelligence.

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News Source: Businesswire.com