Atlas World Group Marketing Leadership sees a strategic boost with the appointment of Jason Loehr and Tiffany Kelley. Both individuals were hired by the company with a view to helping it with marketing transformation efforts.
Jason Loehr steps in as the Vice President of Corporate Marketing, whereas Tiffany Kelley becomes the Director of Marketing. Both leaders would collaborate effectively for better positioning of the brand. Moreover, they would increase engagement from the customers.
“At Atlas, our strength has always come from our people and the trust they build every day through our brand,” said Ryan McConnell, President of Atlas® Van Lines. “Jason and Tiffany bring the kind of forward-thinking leadership that will help us continue evolving that legacy, strengthening how we tell our story, connect with customers, and support our agents. As we grow and invest in our marketing capabilities, we’re focused on advancing a brand that empowers our customers and our network to go new places, expanding what’s possible for Atlas and the people we serve.”
Loehr will be responsible for the corporate marketing strategy and its implementation. Loehr will concentrate on brand building, accelerating growth, and creating stronger relationships with the customers. It is important to note that Loehr has rich experience in marketing transformation.
Expanding Customer Engagement Through Marketing Innovation
Before this, Loehr provided advice for brand companies at Tracer. Moreover, he co-founded Haystack, an AI firm. Before this, he oversaw investments worth more than a billion dollars in media for Inspire Brands. Additionally, he oversaw the digital transformation at Humana. Moreover, he worked for Brown-Forman to make it a data-driven brand. Kelley joins Atlas in a senior position. She will assist in critical marketing strategies as well as increase brand awareness.
“Atlas World Group has built a powerful legacy grounded in trust, quality, and an exceptional agent network,” said Loehr. “Its willingness to lead, particularly through early adoption of technologies like AI, sets it apart. I’m excited to build on that foundation, strengthen our brand positioning, and drive meaningful engagement across the enterprise.”
Kelley previously worked for Amcor before rejoining Atlas. In her capacity as the Digital Platforms Manager, she was able to enhance digital experiences and marketing performances. In her early career, Kelley worked at Atlas. Hence, she has experience with the brand. The firm is continually investing in its marketing capacities. Its goal is to increase the brand’s presence in different markets. In addition, it wants to establish better connections with customers and other stakeholders. This means that marketing leadership is vital in the firm’s strategy.
“I’m excited to be back at Atlas in a new capacity to help drive awareness of a brand that has a proven track record of being a leader in the industry,” Kelley said. “Coming back to Atlas is a full circle moment as it is where I began my marketing career, and I can’t wait to dig in and help us further our mission.”
Kelley began her transition on July 6. Meanwhile, Loehr joined on June 22. Both executives operate from Evansville, Indiana.
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News Source: Businesswire.com
