AudienceView has expanded its ticket distribution partnership with StubHub and viagogo. The company introduced a new API integration for AudienceView Unlimited clients.
The integration makes it possible for clients to offer their official tickets on the international marketplaces of StubHub and viagogo. This means that businesses can enhance visibility and attract more ticket purchasers. The new collaboration is an extension of the already established cooperation between the firms.
These industries include the arts and entertainment industry, sports events, performing arts, and the higher education industry. Other live event organizations may also utilize the extended distribution choice. The integration provides another means for event availability promotion to organizations. Clients may still make use of AudienceView Unlimited as their ticketing solution.
“We’ve been working with AudienceView for a while now, and the results have been clear,” said Shaun Stewart, VP of Open Distribution at StubHub. “Expanding this integration to the full AudienceView Unlimited customer base means more venues, more events, and more fans getting access to tickets they might not have found otherwise. This is exactly the kind of partnership we want to keep building.”
AudienceView Expands Event Discovery While Maintaining Control
Today, people find information about events through several digital channels before purchasing tickets. The channels are search, social media, marketplaces, and others. With the help of Open Distribution, customers will be able to offer selected official inventory via StubHub and Viagogo. Thus, people get one more channel where they can buy event tickets.
Clients still manage events and ticketing operations through AudienceView Unlimited. They also retain control over inventory, pricing, and their customer strategy.
“Every venue has its own unique audience strategy, and the most powerful thing we can do is give them more choice in how they reach ticket buyers. This integration gives our clients the flexibility to decide when and how to make official inventory available through StubHub and viagogo, while keeping AudienceView Unlimited at the center of their ticketing operations. It’s about expanding discovery without taking control out of the hands of the venue,” said Steve Baumgartner, CRO of AudienceView.
This integration helps add StubHub and viagogo as additional avenues for distribution. The ticketing process will not be changed from its current state. Clients have the choice to determine what inventory they would like to distribute through the marketplaces. The tickets can be purchased through StubHub and viagogo.
Ticket orders and ticket fulfillment are linked back to AudienceView Unlimited through this integration. This enables organizations to enhance ticket discoverability without affecting their current process. AudienceView said the Open Distribution integration expansion supports its mission to connect event discovery with seamless ticket purchases. The company’s vision is to provide consumers with increased opportunities to discover live experiences.
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News Source: Businesswire.com
