Avenue Z is now part of the Certified Agency Partners list of Profound in terms of AI Search Opportunity. Avenue Z is now one of the chosen few as well. It will be able to assist brands in becoming more visible on AI-enabled platforms. Moreover, the partnership enhances data-driven insights and performance tracking.
The collaboration focuses on AI Search Optimization and advanced AEO strategies. In addition, it involves incorporating Profound’s intelligence tools into the Avenue Z offerings. This means that the customers will be able to trace AI conversations and increase brand visibility. Moreover, this step corresponds to the increasing need for AI search marketing solutions.
“Two avenues drive influence today: AI and Creators. With AI, it’s redefining how brands are found. Profound is a strong leader in the critical data behind AI search – partnering with them gives Avenue Z and our clients an edge in how brands are found, chosen, and trusted.” – Jeffrey Herzog, CEO, Avenue Z
Expanding AI Search Optimization Capabilities
Revenue from generative search engines will be seen growing very quickly in the upcoming years. Thus, businesses have to adapt accordingly. AI platforms currently impact purchasing decisions far more than conventional methods do. Hence, there is a chance of becoming invisible without having AI Search Optimization.
“AI Search performance requires the right methodology paired with the right intelligence. Profound gives us the data layer that turns AEO from a strategy into a measurable, scalable channel.” – Whitney Hart, CSO, Avenue Z
Performance-wise, Avenue Z has already yielded great results. For example, one fintech company experienced tremendous referral traffic growth powered by AI. Equally, a consumer services company ranked well through rapid improvements in its competitiveness. Moreover, a B2B company managed to earn top trust rankings through AI prompts. Profound has continued growing in its presence in AI search technology. It enjoys great investment backing from top investors.
“Profound is proud to partner with Avenue Z – an agency setting the standard for how brands win AI search,” said Trevor Pyle, Head of Marketing at Profound. “Together, we give marketers the intelligence to stay visible and competitive as AI reshapes how consumers discover and choose.”
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News Source: Businesswire.com
