Strategic accounts are very important to B2B marketers. And at B2B Marketing Exchange (B2BMX) 2026, demand generation specialists John Johansen and Suzy Krohn will reveal five easy-to-implement strategies for maximizing pipeline conversions and equipping sales teams to close big, ticket deals. The session has been scheduled to be moderated by Lead2Pipeline Co, Founder and CEO, Chip Klang. B2BMX, brought to you by Advertising Week, is the go-to event for marketing, content, and sales leaders who want to scale their expertise and network.
The three-day conference held at the Omni La Costa Resort & Spa in Carlsbad from March 9-11 will comprise keynotes, workshops, handpicked networking, and an energetic Marketplace to facilitate the attendees’ growth and revenue.
Experts in Strategic Accounts and Pipeline Optimization
John Johansen is the Senior Director of Demand Generation at Delinea. With over 15 years of marketing experience in a variety of disciplines. His area of expertise is the application of marketing strategies to deliver measurable outcomes. By extending the messaging and creative campaigns beyond the corporate boundaries to test their effectiveness in the real world. After launching the programs, John concentrates on scaling them up with a focus on balancing creativity and efficiency. Demand generation is the central point of all marketing activities to keep the campaigns result-oriented and fully optimized.
Chip Klang is the Co-Founder and CEO of Lead2Pipeline, a firm that assists the leading B2B tech companies in ramping up their pipeline growth by introducing them to genuine, in-market buyers at scale and with complete compliance. With more than 20 years of experience in B2B demand generation. He has managed revenue-generating programs in the industry, including senior positions at QuinStreet, NetLine, and TechTarget. His experiences in the industry led him to develop the vision for Lead2Pipeline. Which aims to eradicate inefficiencies and unnecessary spending in the traditional lead generation process through a data-driven approach.
GDPR-compliant approach that focuses on buyer intent. Currently, Lead2Pipeline works with world-renowned brands such as Adobe, Salesforce, Splunk, and VMware, providing measurable pipeline impact, not just leads. As the CEO of Lead2Pipeline, Chip is very much involved in the company’s strategy, success, and product development. In his personal life, he is a strong advocate for animal welfare.
Suzy Krohn is a Performance and Growth Marketing Pro at Cloudflare who has over ten years of experience in customer acquisition and customer relationship management through various channels, including email, paid media, programmatic, social, and mobile. She was able to take a large marketing budget and judiciously divide it among different media. Carry out the campaigns, thereby ensuring that the campaigns yield the desired results in terms of revenue and profit.
Throughout her career, Suzy has worked with different functions and departments. She has the talent of aligning marketing objectives with the overall company goals and her capabilities. Delivering comprehensive reports in a clear manner is one of the reasons for her excellent decision-making skills. The work she did on test methodologies, including setting up A/B testing and benchmark frameworks, has not only been acknowledged. But also used by other teams in the company to increase their efficiency, fine-tune their campaigns, & raise their reporting standards.
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News Source: b2bmarketing.exchange
