Bestow recently announced the appointment of Meagan Ward as its new Chief Marketing Officer (CMO). This strategic hire comes as the digital life insurance company seeks to expand its market presence. Ward brings more than 15 years of experience building category-defining brands to the leadership team. She will now oversee all marketing functions, including brand strategy and communications. Her expertise is expected to accelerate the company’s mission to modernize life insurance.
The firm has experienced considerable success lately, raising funds during its Series D financing round via Goldman Sachs. It uses such resources to develop its cutting-edge technological platform. As the Chief Marketing Officer (CMO), Ward will focus on reaching new audience segments. She joins the firm after spending over seven years at the wealth platform Addepar. This leadership addition signals Bestow’s commitment to building a household name in the insurtech sector.
Driving Strategic Brand Growth
The insurance industry is currently undergoing a massive digital transformation. Bestow aims to lead this change by making coverage more accessible to everyone. The expertise she possesses in marketing, which is based on numbers, will be a valuable resource for such initiatives. She knows how to maneuver through consumer journeys in financial services. The role of Chief Marketing Officer (CMO) entails the connection between technological and human needs.
Co-founder and CEO of Bestow, Melbourne O’Banion, expressed great confidence in the new hire.
“As Bestow expands its platform and deepens partnerships with carriers, building a strong, recognizable brand is as important as the technology itself. Meagan has a proven track record of doing exactly that, establishing platforms like ours as clear leaders in their markets, and we’re excited to have her drive that work at Bestow.”
Chief Marketing Officer at Bestow, Meagan Ward, expressed her excitement about joining the company.
“What drew me to Bestow was simple: an exceptional team, a category-defining platform, and one of the biggest untapped opportunities in financial services. I’m thrilled to join as Chief Marketing Officer and can’t wait to see what we build together.”
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News Source: PRNewswire.com
