Bloomreach has launched Loomi Connect to incorporate Search Intelligence capabilities and incorporate them seamlessly into OpenAI’s Marketplace. This enables brands to leverage their search algorithms to drive conversions directly within the chat-based AI assistant, ChatGPT. With Loomi Connect, Bloomreach allows direct integration of its commerce search intelligence using the Model Context Protocol efficiently and seamlessly. This ensures the product data in the chat-based AI assistant matches the performance data that the brand monitors on its website. This is achieved by incorporating the way the buyers interact directly with the conversations.
Enhancing Conversational Commerce with Loomi Connect
Nearly half of shoppers surveyed by Bloomreach use ChatGPT for purchases each week. And 41% of respondents would opt for ChatGPT over the classic e-commerce website if they had to choose. The Loomi Connect is also released, enabling brands to connect ChatGPT apps with the product discovery server of Bloomreach. This enables brands to use the power of conversational commerce wherever consumers want to shop. The search intelligence is now integrate with the AI chat services by Bloomreach.
“ChatGPT isn’t a competitor to the brand experience. It’s the next channel within it,” said Raj De Datta, co-founder and CEO, Bloomreach.
“Brands need to take control of their presence on conversational channels, just as they did with email, SMS, & social media. Loomi Connect is here to help them achieve that, ensuring the same data. AI that our customers have been using to power their owned-channel experiences can now extend into conversational channels too.”
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News Source: Businesswire.com
