Bloomreach officially released Loomi AI for Shopify today, delivering an embedded app. It connects Shopify stores directly to Bloomreach’s marketing and search tools. The solution is powered by the company’s proprietary Loomi AI and is built to unify customer, product, and commerce data into one intelligence layer. This allows merchants to activate AI-powered personalization across every touchpoint without needing IT support or custom code. By using real-time behavioral signals, the app ensures that every interaction. From search queries to email campaigns, it is relevant to the individual shopper.
This integration opens up some strong possibilities. For starters, it brings in personalized search and browsing, so the most relevant products pop up the moment a customer looks for them. It also lets merchants run targeted email, SMS, and omnichannel campaigns by using live Shopify data. It means you can trigger ads based on what someone actually bought or how loyal they’ve been.
On the site itself, the app tracks behavioral signals in real time, tailoring the experience for everyone from long-time fans to first-time anonymous visitors. And when things get busy, like during a major product launch, the platform keeps merchandising and marketing in sync so the customer journey stays smooth and consistent.
Unified Intelligence Across the Entire Journey
The new app simplifies how Shopify merchants scale by providing a direct connection to Bloomreach’s personalization engine. It removes the manual work of data exports and rigid rules, letting AI make real-time decisions that protect margins while increasing revenue.
“Merchants shouldn’t have to choose between sophisticated personalization and operational simplicity. Loomi AI for Shopify gives merchants a direct connection between their Shopify store and Bloomreach’s personalization tools. All are powered by the same real-time intelligence from Loomi AI,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “That means no matter how the customer journey evolves, particularly as emerging channels like ChatGPT enter the mix, personalization can remain consistent across the entire experience.”
Beyond recommendations, the app uses AI decisioning to identify which shoppers actually need an incentive to convert. This allows brands to be more strategic with promotions, targeting only those who need a discount to buy. Additionally, the app leverages Shopify Markets data to deliver localized search and campaigns across different regions and languages. Bloomreach currently powers these end-to-end experiences for over 1,400 global brands. The Loomi AI for Shopify app helps businesses deliver a more cohesive, data-driven shopping journey.
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News Source: Businesswire.com
