Brandi AI™ officially launched its first-of-its-kind Generative Engine Optimization (GEO) platform, empowering marketers to maximize visibility in AI-generated answers. The platform provides intelligence-driven insights, helping brands measure and improve their likelihood of appearing where buyer discovery now converges.

“Buyers no longer scroll; they ask AI directly, which picks winners,” said Leah Nurik, CEO of Brandi AI. “If your brand isn’t cited, it effectively doesn’t exist. Brandi makes impact visible and helps brands dominate conversations.”

Generative AI Is Transforming Buyer Behavior

AI is rapidly replacing traditional search. Adobe reports that over half of U.S. consumers use AI to research products. Similarly, Forrester finds 89% of B2B buyers rely on GenAI for self-guided information at every stage of the purchase process.

This shift collapses the buyer journey. Research that once took days now happens in seconds as AI consolidates decisions into single answers. Brands not cited or referenced risk becoming invisible in today’s market.

Brandi Maximizes AI Visibility with GEO

Brandi provides brands and agencies with a complete, intelligent GEO platform. Unlike traditional SEO, GEO aligns content with how AI systems evaluate authority, intent, clarity, and trustworthiness. Brands following GEO signals gain lasting visibility and credibility in AI-driven search.

Key Features of the Brandi Platform

  • Competitive Intelligence: The Brandi Competitive Market Universe™ shows how often brands appear in AI answers, messaging gaps, and competitor performance.
  • Actionable GEO Framework: Offers a repeatable system to analyze AI prompts, identify technical and content gaps, and prioritize fixes.
  • Alignment with Buyer Intent: Enhances existing content to match what buyers ask AI, improving citation rates while keeping brand voice intact.

The platform integrates seamlessly into current SEO, PR, and content workflows, extending content strategies into the AI era. Real-time analytics and actionable next steps support marketers without replatforming.

Early Adoption Drives Results

Through its Early Access program, Brandi has already supported:

  • CMOs tracking AI visibility to defend marketing ROI
  • Content and SEO teams are converting webpages into AI-ready citations
  • Product marketers aligning launches with AI questions
  • PR teams identifying publishers most cited by AI engines
  • Startups competing against larger incumbents

“Visibility is no longer about rankings,” Nurik added. “If AI doesn’t surface your brand, buyers won’t see it. Brandi shows what AI highlights and how to close the gap before competitors do.”

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News Source: Prnewswire.com