Bullpen Marketing Names Suzanne Gordon CEO in a strategic shift designed to fuel the firm’s next growth phase. This leadership change, announced on June 2, 2025, recognizes Gordon’s six years of committed service. Formerly a managing partner and branding specialist, she now takes the reins of Bullpen Marketing with full executive authority and co-ownership. Her rise is not only earned it reflects the company’s confidence in her vision for the future.
Gordon’s promotion signals a renewed focus on innovation, relationship building, and expanded offerings. With a background in chemical engineering and past experience at global firms like Fluor and Worley, she blends analytical discipline with creative strategy. These qualities equip her to handle the fast-changing demands of modern branding. Now, as CEO, she aims to enhance the company’s core services branding, merchandising, and marketing communications. Additionally, Gordon plans to forge stronger alliances with women-led business groups. These partnerships align with Bullpen’s broader mission of inclusive, sustainable growth.
What makes Gordon’s leadership stand out is her hands-on, forward-thinking style. She prioritizes collaboration, data-driven execution, and storytelling that resonates. Whether it’s elevating client campaigns or streamlining operations, she intends to keep Bullpen competitive. Her goal is simple but ambitious: to amplify the impact of brands using creative, scalable marketing solutions.
Driving Bullpen Marketing Vision Forward With Strategic Leadership
The company founder, Colin Hageney, remains a key force. As president and chief marketing officer, he will continue steering Bullpen’s evolving marketing roadmap. This dual-leadership structure ensures the firm benefits from both strategic continuity and fresh perspective. Gordon and Hageney together form a balanced team, driven by shared values and complementary strengths.
Bullpen currently serves clients from offices in Houston, Dallas, and Nashville. Their 12-member team delivers a variety of creative services ranging from digital strategy and video content to web design, print, and promotional campaigns. Under Gordon’s leadership, the firm plans to expand its national reach while staying rooted in personal service.
Furthermore, her elevation reflects a meaningful shift in marketing leadership. It highlights how talent, grit, and purpose-driven vision pave the way for executive success. It also mirrors changing dynamics across the Martech landscape, where diverse voices increasingly shape the future.
Gordon’s appointment is more than symbolic it’s a commitment to progress. With innovation at the core and people at the center, Bullpen is ready for its next chapter.
Want more stories like this from the heart of marketing innovation?
Visit Martech News for updates on leadership moves, branding trends, and Martech breakthroughs.
Original News Source: members.asicentral.com
