Cadent Achieves Strong Upfront Growth with Predictive AI

Cadent, the predictive advertising leader, announced 26% year-over-year double-digit Upfront growth. The surge highlights advertisers embracing predictive AI across TV and digital.

Cadent’s Predictive Intelligence uses 15 years of machine learning and over 22,000 custom models. It scores impressions before purchase and optimizes campaigns in real time. This predictive AI approach allows advertisers to buy and measure video with digital-like precision while retaining the scale of Upfront deals.

The technology proved attractive during this year’s marketplace. Cadent expanded its roster with 22 new advertisers and recorded 12% growth in linear commitments. The company significantly outpaced the market while reinforcing its leadership in predictive advertising.

Predictive AI Bridges TV and Digital Advertising

The results arrive as advertisers face economic headwinds, fragmented video audiences, and rising demand for measurable performance. Cadent addresses these challenges by offering a unified platform that bridges digital and linear channels.

Doug Rozen, President of Cadent, said: “Advertisers demand flexibility, measurable outcomes, and accountability across all media. Cadent delivers growth by unifying TV and digital with predictive AI. Our strong Upfront results show confidence in our ability to reach any audience through optimized supply paths.”

In the first half of 2025, Cadent also reported nearly 50% growth in digital activity and a 137% rise in connected TV (CTV) investment. This momentum reflects advertisers’ growing shift to converged media powered by predictive advertising.

Cadent’s platform leverages 22,000 predictive models across premium inventory from over 200 integrated publishers. It empowers advertisers to transact with accountability and precision across all media. Currently, more than 1,500 advertisers and agencies use Cadent, including 70+ self-service agencies managing campaigns for over 850 brands.

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News Source: Prnewswire.com