Circana, LLC has launched the next generation of its Marketing Foresight® solution, designed to redefine global Marketing Mix Modeling through advanced AI integration and a modern, user-friendly interface. The upgraded platform now delivers insights faster, enabling marketers to make smarter, data-driven decisions.
The AI-powered solution gives clients global access to unify long-term strategy with short-term execution in a single platform. Moreover, it offers a seamless experience by combining Circana’s granular store-level models with in-depth consumer response analytics.
Enhanced Recommendations and AI-Powered Insights
A standout feature of the new Marketing Foresight solution is its marketer-centric recommendation engine. It uses natural language processing (NLP) to convert complex data into simple, actionable insights. Consequently, marketers can now simulate multiple scenarios and fine-tune their campaigns with precision.
“We aimed to create a platform that’s both powerful and intuitive,” said Harvey Goldhersz, Executive Vice President of Product at Circana. “These updates highlight our dedication to innovation. By embedding AI and improving user experience, we’re helping clients make quicker, more strategic decisions that drive growth.”
The revamped platform aligns seamlessly with Circana’s wide range of offerings. Available globally, it provides consistent access to both strategic and tactical tools for marketing teams.
“Marketing Foresight is a crucial asset for our clients, and this upgrade strengthens its strategic impact,” said Yeimy Garcia Smith, Senior Vice President of Global Measurement at Circana. “We’ve moved from static, analyst-heavy tools to a dynamic, intuitive platform that speaks the marketing language. With always-on access, AI-driven insights, instant recommendations, and seamless simulations, marketers can now make faster, smarter decisions with greater confidence. Integrating AI responsibly has been our top priority, and we’ve achieved it with precision.”
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News Source: Globenewswire.com