Clay and TrustRadius Strategic Partnership Sharpens B2B Sales Focus
The Clay and TrustRadius strategic partnership is shaking up how B2B companies approach sales and marketing. Instead of working in silos, sales and marketing teams now have access to a shared tool that helps them reach the right prospects at the right time. TrustRadius brings intent data—based on real product research activity—and Clay adds the layer of intelligence needed to act on that data fast.
This partnership means that sales reps no longer need to guess who’s interested. They can now see which companies are actually comparing products, reading reviews, or showing signs of purchase readiness. That clarity helps teams prioritize outreach and spend less time on cold or low-interest leads. It also improves the quality of each sales conversation, because reps know what matters to the buyer before the first call.
ABM (account-based marketing) teams benefit too. They can create focused campaigns for accounts already deep in their research process. Personalizing messages based on what a buyer is actively exploring leads to better engagement and, often, quicker decisions. That’s a big win in today’s crowded B2B landscape.
From Prospecting to Retention: A Unified Strategy
Another strength of the Clay and TrustRadius strategic partnership is how it supports more than just top-of-funnel sales. It also plays a key role in retaining customers and driving growth within current accounts. With deeper insight into account activity, teams can catch early signs of churn or spot areas where upsell opportunities exist.
For instance, if a client begins researching features that aren’t part of their current plan, sales can step in with the right upgrade offer. Likewise, if engagement dips or competitors get attention, support teams can act fast to rebuild trust. These insights are available in real time, helping businesses stay proactive rather than reactive.
This is not just another tool—it’s a smarter, more connected way to work. The Clay and TrustRadius strategic partnership brings transparency to the entire buyer journey. Sales and marketing professionals gain a clearer picture of what’s happening behind the scenes. They can move with purpose, reach the right people, and deliver real value at every touchpoint.
It’s a shift toward faster, data-informed decisions that lead to stronger results.
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News Source: prnewswire.com
