Cloudinary’s Visual Media Demands has surpassed four million developers worldwide. The milestone reflects rapid adoption across global engineering teams. Moreover, the Visual Media Platform recorded an 82% increase in users over the past year.
With increasing digitization by organizations, there is a growing need for scalability in visual infrastructures. Thus, Cloudinary becomes essential in managing intricate workflows for images and videos such as optimization, automation, and multi-channel delivery.
Moreover, brands today make significant investments in visual media to generate engagement and conversions. But with this change, there have been certain technical problems that need to be resolved by engineering teams. These include optimizing assets for various platforms and devices. Also, they need to deal with user-generated content along with providing immersive experience solutions such as virtual try-ons. The 2025 Web Almanac states that videos have been gaining momentum over time. There was a year-over-year growth in video size on web pages by 28%.
Cloudinary Expands AI Capabilities for Visual Media Management
The success story of Cloudinary makes this evident. It took nine years for Cloudinary to acquire its first million users. But it only took nine months to acquire its fourth million. This exponential growth is an indication that there is increasing use of its Visual media platform. Cloudinary is still working on extending its AI-native services to cater to business organizations. Recently, Cloudinary launched Cloudinary Agents to automate its processes. These agents are powered by AI.
“We’ve been watching this compound for years,” said Sanjay Sarathy, SVP Developer Experience and Self-Service at Cloudinary. “Managing images and video at scale was already a significant infrastructure challenge. Now teams are also managing AI-generated content, massive asset libraries, and increasingly complex delivery requirements – and the bar keeps rising. The developers coming to Cloudinary are looking for more than a tool. They’re looking for infrastructure that just works.”
Moreover, the company has introduced the Image-to-Video capability to its suite of services. This is used to convert images into video assets that are easily usable. Moreover, the company launched an Image Generation tool, enabling faster and easier creative content creation processes.
Today, Cloudinary’s developer community spans 198 countries and territories. Collectively, users manage billions of assets and large-scale media traffic. The company has also achieved profitability without external funding.
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News Source: Businesswire.com
