CommerceIQ has expanded its AI-powered retail media capabilities to Chewy Ads. The move gives pet brands access to its latest agentic AI tools.
The expansion includes the addition of Retail Media Management (based on AllyAI technology) into Chewy Ads. As a result, brand advertising campaigns can be run more effectively & efficiently in terms of bid management and budget optimization. Chewy is a reliable platform for both pet parents and their partners. Ecommerce is also a vital growth channel for pet brands.
As per Q2 ecommerce data provided by CommerceIQ, pet products experienced an annual growth rate of 20% in revenue. Simultaneously, out-of-stock revenue loss was down by 63%. In the 2026 Prime Day event, Pet Products saw the highest gain in promotion depth. Promotion depth in Pet Products category was up by 126%.
Together, these trends highlight a highly competitive pet ecommerce market. Therefore, brands must coordinate media spending with several business factors. These factors include pricing, promotions, product availability, and purchase behavior. CommerceIQ’s Retail Media Management platform helps brands manage this complexity.
“Pet brands are competing in an increasingly dynamic ecommerce environment where winning discoverability requires more than optimizing media in isolation,” said Rahul Shah, CEO of CommerceIQ. “Brands need to understand how advertising, availability, content and competitive conditions are working together. We’re giving pet brands the unified intelligence and AI-powered execution they need to make smarter media decisions that improve discoverability, conversion and incremental sales.”
AllyAI Connects Retail Media With Digital Shelf Intelligence
Ally is the AI technology used by this platform that belongs to CommerceIQ and is intended for the retail sector. This AI technology integrates data on advertisement performance with real-time digital shelf intelligence. Also, it utilizes a 50+ signal neural network.
Then it recognizes the opportunities and optimizes the campaigns. The program targets goals such as incremental sales and share of search. This is an approach that surpasses traditional campaign optimization based on ROAS. It also aids in managing a large product portfolio for pet brands.
For instance, what may be perceived as inefficiency in a campaign can arise from a problem within the product itself. A problem in stock, poor content, or loss of search share may contribute to these results. Through the integration of media planning decisions and digital shelf status, AllyAI for Media offers a greater view.
The brands can determine where to invest more or less. The expansion is an indication that CommerceIQ continues to invest in retail media and ecommerce. This ties the performance of media to the overall signals impacting product visibility and consumer choice.
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News Source: EINPresswire.com
