Contentsquare, a leading digital analytics provider, has entered into a definitive agreement to acquire Loris AI, a top conversation intelligence platform. The deal strengthens Contentsquare’s position in AI agent analytics and enhances its capabilities in conversation intelligence.
According to Contentsquare Founder and CEO Jonathan Cherki, conversations now define customer experience. He noted, “With Loris, our customers gain deeper control over conversations, improving support while connecting every interaction to the larger digital journey.”
As AI agents redefine customer support, the role of conversation intelligence grows rapidly. Gartner predicts that by 2028, 70% of customer interactions will begin and end within conversational interfaces. Despite this shift, most brands still lack tools to analyze these exchanges. Loris AI addresses this need by evaluating 100% of conversations, improving both AI agent performance and human support.
Deep Insights Into Customer Conversations
Built for conversation-focused analysis, Loris AI uses both proprietary and large language models to detect sentiment, intent, and service quality. This intelligence gives customer experience, product, and support teams deeper insights into real-time interactions. These insights help brands detect issues, predict patterns, and refine digital strategies.
By integrating Loris into its platform, Contentsquare now connects AI agent analytics, traditional web journeys, and human support touchpoints. Loris captures feedback from support interactions considered the richest form of customer insight and brings that value into the digital analytics fold.
Etie Hertz, CEO of Loris AI, said, “AI agents are transforming brand engagement. Our merger with Contentsquare helps companies link AI-driven conversations to measurable results like customer satisfaction and retention.”
Jonathan Cherki added, “Bringing in Loris AI reflects our push for innovation that delivers value. Their expertise in AI agent analytics will enhance our incubator programs and support every customer interaction more effectively.”
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News Source: Businesswire.com
