Customer journey analytics leader CSG Xponenta top industry award winner, has been recognized by CS recently by announcing its achievements. In 2025, CSG Xponent was ranked as a “Leader” by the QKS Group SPARK Matrix™ for Customer Journey Management. Moreover, it received the Best Personalisation and User Experience Solution Award at the FinTech Futures 2025 Banking Tech Awards.
“CSG Xponent moves beyond broad segmentation to pinpoint each customer’s journey state. Whether stalled, at-risk, or ready to convert, & then quantifies the financial impact of each intervention,” said Tanuj Paulose, Analyst at QKS Group.“By unifying analytics, real-time orchestration, identity, and omnichannel communications, CSG allows brands. He added that this helps media, financial services, healthcare, & retail brands make customer journey management, accountable, & aligned with business performance.”
Industry Recognition and Advancements in Customer Journey Management
In addition to these recognitions, CMP Research positioned CSG Xponent as a Core Performing Provider for customer analytics. The validation third-party highlights the platform as one that not only combines profound analytics but also real-time orchestration and personalization. Besides, it strengthens the position of CSG as a provider of engagement technology, which is widely recognized by analysts.
“Almost every brand strives to be customer-obsessed, but few can capture a complete. Real-time picture of their customers and act on it,” said Katie Costanzo, President, Customer Experience, CSG. “The brands that can stand head and shoulders above the rest. I’m humbled to see such strong recognition, a testament to CSG’s ability to solve real problems for brands & their customers. It’s time to move beyond static maps and embrace intelligent, autonomous systems that proactively anticipate customer needs.”
CSG Xponent Earns Multiple Industry Honors for Customer Journey Analytics Excellence
Analysts observed that CSG Xponent does not limit itself to mere segmentation of the customer journey stage of each individual. After that, it measures the impact of each intervention on financial results. This technology empowers companies in media, healthcare, retail, and financial services to not only increase their performance but also accountability. Besides, the platform uses real-time data to tailor interactions at the most important points.
Therefore, enterprises can detect and resolve the defects in their journey immediately. Katie Costanzo, President of Customer Experience at CSG. Mentioned that only a few platforms capture not only a full real-time view of customers but also act on it. She emphasized that robust industry recognition is evidence of CSG’s capability to address business challenges effectively. CSG is looking forward to extending Xponent’s features through innovative AI-powered orchestration tools.
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News Source: Businesswire.com
