The CTG Chief Marketing Officer appointment marks a strategic step to accelerate business growth and strengthen market positioning. CTG, which is part of Cegeka Group, has appointed Stefanie DeSantis as CTG’s Chief Marketing Officer. Appointment of CTG Chief Marketing Officer shows that CTG is keen on improving its marketing competencies. Further, the CTG Chief Marketing Officer appointment will enable sales and marketing alignment.
DeSantis will be in charge of CTG’s marketing function and will handle issues of branding and demand generation. She will also be in charge of client engagement and go-to-market strategies. Consequently, the company hopes that under her leadership, it will achieve growth in revenue within targeted industries.
Driving Marketing Strategy and Business Alignment
She has more than 15 years of extensive leadership experience in the fields of healthcare, life sciences, and technology. Her professional journey has been marked by the ability to create value propositions out of complex solutions. Furthermore, she has enhanced the brand position and product innovation. She is also acclaimed for developing high-performance teams.
“Stefanie brings a strong combination of strategic marketing leadership, brand expertise, and the proven ability to drive growth,” said Tom Niehaus, CEO of CTG. “As we continue to scale the business, her experience will help us further strengthen our marketing capabilities, deepen alignment with sales, and advance strategic initiatives across our priority industries and solutions.”
DeSantis has worked as Senior Vice President of Marketing at Precision AQ prior to joining CTG. She has also worked with companies such as DeepIntent, Aledade. Florida Blue where she strengthened the client base and increased the pipeline growth. Moreover, she has enhanced the brand awareness.
“CTG has built a strong reputation for helping organizations solve complex business and technology challenges,” said DeSantis. “I’m excited to build on that success by expanding the company’s market presence, strengthening the brand, and helping more organizations understand the value CTG delivers.”
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News Source: Businesswire.com
