Specificity (OTC: SPTY) is making headlines again. This time, the company has unveiled a major expansion of its CTV campaign capabilities. As a hybrid marketing agency, Specificity is now positioning itself as a frontrunner in the evolving digital ad space. The move comes at a time when advertisers are actively seeking better results with more precise targeting.
Unlike traditional ad models, Specificity’s method stands out. Its system centers on real-time intent tracking and human-based impressions. This ensures brands reach the right person at the right time. As a result, CPMs are lower compared to platforms like Facebook or Instagram. Even better, the ROI tends to outperform those major networks.
Furthermore, Specificity integrates this advanced tech with full-service agency solutions. This hybrid model is currently unmatched in the U.S. market. The company doesn’t rely on bots or guesswork. Instead, it uses data-driven strategies to eliminate wasted impressions and reduce ad spend.
In addition to campaign innovation, Specificity has been proactive on the compliance front. Following the exposure of misconduct involving its previous auditing partner, BF Borgers, the company moved quickly. It is now taking the necessary steps to meet SEC filing standards and restore full regulatory standing.
Why These CTV Campaign Capabilities Matter
Today’s advertisers need results—not just reach. Specificity’s CTV campaign capabilities give marketers what they really want: accurate targeting, clean traffic, and scalable performance. For example, advertisers can fine-tune campaigns in real time. This means less money spent on irrelevant views and more invested in conversions.
Moreover, the focus on “real humans” ensures each impression holds value. It’s not about vanity metrics anymore. Instead, it’s about real engagement that translates into revenue. Transitioning from traditional media to CTV is becoming a necessity, and Specificity’s solution makes that shift smarter and smoother.
Unlike some providers, Specificity doesn’t take a one-size-fits-all approach. Each client gets a custom strategy built on verified data and behavior-driven signals. This focus not only boosts performance but also builds long-term trust between brand and audience.
Conclusion
Specificity’s enhanced CTV campaign capabilities prove the company is more than just another player in the ad space. Its unique mix of intent-based targeting, real human impressions, and hybrid service delivery sets a new standard. As marketers continue shifting budgets toward accountable, high-impact media, Specificity is positioned to lead the way.
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News Source: stocktitan.net
